This Privacy Policy explains how Alpha House Construct Corp. ("we", "us", "our") collects, uses, stores and shares your personal information when you:
- visit our website
- contact us (for example by phone, email, WhatsApp, web form, live chat, or social media)
- request a quote, book a job, or use our home services
- respond to our adverts or marketing (including on Google, Meta, local directories, or other platforms)
We are committed to protecting your privacy and handling your personal data in accordance with applicable US federal and state privacy laws.
Interpretation and Definitions
Interpretation
Words with capitalised initial letters have meanings defined below, whether they appear in singular or plural.
Definitions
For the purposes of this Privacy Policy:
- Company, we, us, our refers to Alpha House Construct Corp.
- Personal Data means any information relating to an identified or identifiable individual.
- Service means our website, adverts, quote/booking processes, messaging and communications (including WhatsApp), and the home services we provide (for example: home, kitchen, bathroom, basement and attic remodeling, home additions, flooring installation, gut rehabs, custom home building, commercial remodeling, or similar).
- Device means any device that can access the Service, such as a computer, mobile phone or tablet.
- Service Provider means a third party that processes personal data on our behalf (for example: website hosting, analytics, CRM systems, messaging providers, payment providers, advertising platforms, or IT support).
- Usage Data means data collected automatically when using our website (for example: pages visited, time spent, device/browser information, and approximate location based on IP address).
- You means the person using our Service or contacting us.
Who is responsible for your data?
For the purposes of applicable privacy law, Alpha House Construct Corp. is the data controller for the personal data you provide to us or that we collect about you through our Service.
Personal Data We Collect
We may collect the following types of information:
Information you provide to us
- Name
- Email address
- Phone number (including mobile number)
- Address and/or location details (for providing quotes and carrying out jobs)
- Details about your enquiry or job (e.g., photos you send, property details, requirements, access notes)
- Communication preferences (e.g., preferred contact method/time)
Information collected automatically (website usage)
- IP address (often used to estimate your general location)
- Device and browser type
- Pages you view and how you interact with our website
- Referral source (e.g., an advert or a directory listing)
Information from third parties
We may receive information from:
- advertising and analytics providers (e.g., whether you clicked an advert)
- online directories/lead platforms where you contact us
- our payment provider (confirmation of payment status; we do not store full card details)
How We Use Your Personal Data
We may use your personal data to:
- Provide and manage our services (quotes, bookings, job scheduling, site visits, and carrying out work)
- Communicate with you (respond to enquiries, send updates, confirmations, and service-related messages)
- Respond via WhatsApp when you request it: if you enter your phone number into a form on our website, we may automatically send you a WhatsApp message to reply to your enquiry, confirm details, provide a quote range, arrange a booking, or request additional information (such as photos).
- Take payments and keep records (invoices, receipts, refunds where applicable)
- Improve our website and customer experience (understand how the website is used and improve performance)
- Marketing (send offers or reminders where permitted, and measure advertising effectiveness)
- Protect our business (prevent fraud, secure our systems, and maintain evidence for disputes/claims)
If our website allows you to create an account (not always applicable), we may also use your data to manage that account.
WhatsApp and Messaging
If you choose to contact us via WhatsApp, or you enter your phone number into a form that triggers a WhatsApp response:
- your messages and any media you share (e.g., photos) will be processed to handle your enquiry and provide services
- WhatsApp (Meta Platforms) will process your data as an independent service provider under its own terms and privacy policy
- we may store WhatsApp conversations in our systems (for example, email inboxes, CRM/job management tools, or customer records) so we can manage your enquiry, provide support, keep audit trails, and maintain service history
- standard messaging charges may apply depending on your mobile plan and location
If you do not want to be contacted via WhatsApp, you can tell us, or contact us by alternative methods.
Our Lawful Bases for Processing
We process your personal data only when we have a lawful basis, including:
- Contract: to provide a quote, book a job, and deliver services you request
- Legitimate interests: to run and improve our business, respond to enquiries (including via WhatsApp where you have provided your number for that purpose), prevent fraud, and promote our services (balanced against your rights)
- Legal obligation: to comply with legal and regulatory requirements (e.g., tax and accounting record-keeping)
- Consent: where required (for example, certain marketing messages and some cookies/online tracking)
You can withdraw consent at any time where we rely on it.
Marketing and Opting Out
Where we send marketing, you can opt out at any time by:
- using an unsubscribe link (if provided), or
- contacting us at info@alphahouseconstruct.com, or
- replying "STOP" or equivalent / asking us to stop in WhatsApp or via SMS (where applicable)
Even if you opt out of marketing, we may still contact you about service-related messages (e.g., booking confirmations or important updates).
Sharing Your Personal Data
We may share your personal data with:
- Service Providers who help us operate (e.g., website hosting, email/SMS/WhatsApp messaging providers, CRM/job management tools, payment processors, IT support, analytics/advertising providers)
- Professional advisers (e.g., accountants, insurers, legal advisers) where necessary
- Authorities or regulators if required by law or to protect our legal rights
- A buyer or successor if we sell, merge, restructure, or transfer part/all of our business (your data may be transferred as part of that process)
We do not sell your personal data.
International Transfers
Some of our Service Providers (including messaging platforms) may store or process data outside the United States. Where this happens, we will ensure appropriate safeguards are in place, such as:
- transfers to countries recognised as providing an adequate level of protection, and/or
- approved contractual protections (such as appropriate contractual protections or equivalent safeguards)
Retention of Your Personal Data
We keep personal data only as long as necessary for the purposes described in this policy, including:
- handling enquiries and providing quotes
- delivering services and maintaining customer records
- meeting legal/accounting/tax obligations
- resolving disputes and enforcing agreements
Retention periods vary depending on the type of data and why we need it.
Your Data Protection Rights
You may have the right to:
- access your personal data
- correct inaccurate data
- request deletion of your data (in some circumstances)
- restrict or object to processing (in some circumstances)
- request data portability (where applicable)
- withdraw consent (where consent is the lawful basis)
To exercise your rights, contact us at info@alphahouseconstruct.com.
Complaints
If you are unhappy with how we handle your personal data, you can contact the Federal Trade Commission (FTC) or your state attorney general's office.
You can also contact us first so we can try to resolve the issue.
Security of Your Personal Data
We use appropriate technical and organisational measures to protect your personal data. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
Links to Other Websites
Our website may contain links to third-party websites we do not control. We are not responsible for their content or privacy practices. Please review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page, and the changes will take effect when posted.
Last updated: November 8, 2026
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, contact us at: info@alphahouseconstruct.com
